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PROFIL – web concept

A Molivnik concept for a PROFIL OOD website, Plovdiv: pumps and pumping systems, plastic-pipe welding equipment, and controls — in one clear product catalogue.

PROFIL website concept: home page on desktop and on a phone

01 / About the project

Context and delivery

About the concept

This is an independent demonstration concept created by Molivnik. It shows a proposed design direction; it is not the company's official website and was not commissioned by it.

Three directions, one path

PROFIL trades in pumps and pumping systems, machines and equipment for welding plastic pipes, and control equipment. The concept brings these three directions together on one site instead of several separate ones. An interactive navigator on the home page presents the three paths, and the product overview can be searched and filtered by task.

From product to documentation

Category pages lead to the manufacturers' current documentation and to a direct enquiry — without an online shop, and without stock levels or prices the company has not confirmed. A technical resources section collects the catalogues in one place.

Visual character

Graphite and a restrained red come from the company brand, and the original product photographs stay at the centre. On a phone the text comes before the imagery and the navigator turns into a sequence of large buttons.

02 / Gallery

A closer look

Real screens and visuals from the project, shown in their original proportions.

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