Social media marketing

What we offer

Marketing and advertising on Facebook and other social platforms.

• Ad management — Managing your social media advertising budget.
• Page management — Optimising, branding and maintaining your pages.
• Influencer marketing — Creating advertising campaigns with influential brands.
• Reports, analysis & strategy — Analysing audiences and building growth strategies.
• Email marketing — Building direct marketing campaigns by email.
• Sales funnels — Increasing sales with proven techniques.

Why social media marketing?

Social networks remain one of the most accessible places to reach your audience: directly, every day, and on the device that is always at hand.

• Considerable reach — A large share of the Bulgarian audience is active on social media every day, mostly on mobile devices, and your business can reach them directly.
• New customers — Compared with traditional marketing, winning new customers through social media advertising is often cheaper, more measurable and easier to optimise — areas in which our team has extensive experience.

What is the process?

The basic steps in building advertising campaigns.

• Initial analysis — We analyse your business and your social media pages.
• Setting goals — We discuss your expectations and then set goals.
• Setting the budget — We agree and allocate the budget for the campaign period.
• Building the strategy — We draw up a plan and create the advertising campaigns.
• Optimisation and scaling — We increase the effectiveness and reach of the ads.
• Reading the results — A detailed analysis of the results achieved and the goals ahead.

The platforms

Some of the main platforms we work with.

• Facebook — The leading social platform on the Bulgarian market.
• Instagram — The home of visual advertising and social influence.
• X (Twitter) — A platform for fast news and direct communication with your audience.

The advantages of Facebook

Some of the reasons Facebook is the preferred social network for advertising.

A wide variety of ads

Facebook is not just one of the largest marketing platforms in the world. It offers a wide range of ad formats to match your goals, and sophisticated algorithms make it possible to reach the right people with pinpoint accuracy.

Remarketing

Facebook gives access to one of the most powerful tools in social media marketing: the Meta Pixel. It enables remarketing to targeted audiences, optimising results, tracking conversions and increasing sales.

Thorough testing

Fully optimising any campaign rests on a series of targeted tests. With Facebook's A/B tests, ads can be compared across different audiences, placements, content and other parameters.