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Calcit – web concept
A Molivnik concept for a Calcit AD website: a product guide to lime products, calcium carbonate, calcium carbide and acetylene, leading from material to application and documents.

01 / About the project
Context and delivery
About the concept
This is an independent demonstration concept created by Molivnik. It shows a proposed design direction; it is not the company's official website and was not commissioned by it.
From material to application
The home page works as a product guide. Visitors choose a material — lime products, calcium carbonate, calcium carbide, acetylene or metal packaging — and see its chemical formula, variants and applications. Those who know their use case can start from the industry instead: construction, metallurgy, chemicals, or paints and polymers.
Documents belong to the product
Technical characteristics, data sheets and quality documents are organised by product, and the selection carries straight into the enquiry form. In the concept the enquiry is a preview only and sends nothing.
Visual character
A warm mineral background, an orange accent and real production photographs give the site an industrial yet orderly feel. The concept has Bulgarian and English versions and was checked on screens from 375 to 1920 pixels wide.
02 / Gallery
A closer look
Real screens and visuals from the project, shown in their original proportions.





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